Line 1

The first line sets the scene and you already have this in place if you're starting with “the one thing you must know about this topic is …”
This will put everyone on the edge of their seat eager to know more.

Line 2

The second line adds depth and you can add depth in two ways.
First, you can go deeper with statements like, “What I mean by X is …” and follow up with an explanation of your “one thing.”
Or you can add depth by introducing a surprise — something that people wouldn't know by staying on the surface. Introduce a “BUT the surprising thing about X is …” statement that adds a surprising wrinkle to the “one thing.” This really puts people on the edge of their seat.

Line 3

The third line answers the question, “What's next?” and you have two options for resolution here.
First, you can open the conversation with a Question, “And the question is X — discuss.” This will propel you into a discussion and contribution phase.
Or, you can close the conversation with an Answer by using the phrase, “And it's because … X.”
This 3-line scene framework of setting the stage, introducing a new wrinkle, and then swinging into a resolution phase follows the structure of all great storytelling. The Story Spine is a great example of what that looks like in a structure we're all probably more familiar with.

https://iandanielstewart.com/2024/06/09/engage-your-audience-by-getting-to-the-point-using-story-structure-and-forcing-specificity

indiehacker

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1. In most cases it is cheaper to give away something for free to attract visitors than it is to spend money on marketing.

2. The biggest opportunity your competition is probably not leveraging is conversion rate optimization.

3. Making paid ads work is too hard unless you optimize for lifetime value. Add upsells and

4. One of the best upsells is typically offering speed (faster results) or automation (help people achieve the result with less work).

5. Personalization helps boost conversions, but adding too much personalization creates a lot of work and doesn't help that much more with conversions.

6. Running sales and promotions is much more effective if it includes a countdown clock on your website and in your emails.

7. Spend more time updating content than creating it... it's why Wikipedia ranks so well (no one wants to read old content).

8. Free tools generate more traffic than free content.

9. Text-based emails work better than fancy designs. The main reason is the increased deliverability outweighs the conversion drop.

10. Marketing in a niche is expensive as your potential customers are still targeted by large corporations selling generic goods like toothpaste. Go after large markets, not niches.

11. SEO isn't better than paid ads. Paid ads aren't better than social media. Social media isn't better than email... all channels are great. Leverage them for what they are.

indiehacker

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I saw a very detailed article teaching you how to make a YouTube channel, from why you can make money, how to do it, how to optimize, how to choose topics, analysis, etc., it is worth watching for friends who want to make videos.

Learn more https://timqueen.com/youtube-start-channel

indiehacker

0