11 Essential Digital Marketing Tips
1. In most cases it is cheaper to give away something for free to attract visitors than it is to spend money on marketing.
2. The biggest opportunity your competition is probably not leveraging is conversion rate optimization.
3. Making paid ads work is too hard unless you optimize for lifetime value. Add upsells and
4. One of the best upsells is typically offering speed (faster results) or automation (help people achieve the result with less work).
5. Personalization helps boost conversions, but adding too much personalization creates a lot of work and doesn't help that much more with conversions.
6. Running sales and promotions is much more effective if it includes a countdown clock on your website and in your emails.
7. Spend more time updating content than creating it... it's why Wikipedia ranks so well (no one wants to read old content).
8. Free tools generate more traffic than free content.
9. Text-based emails work better than fancy designs. The main reason is the increased deliverability outweighs the conversion drop.
10. Marketing in a niche is expensive as your potential customers are still targeted by large corporations selling generic goods like toothpaste. Go after large markets, not niches.
11. SEO isn't better than paid ads. Paid ads aren't better than social media. Social media isn't better than email... all channels are great. Leverage them for what they are.
From https://x.com/neilpatel/status/1792414664019878243?utm_source=gapis.money
2. The biggest opportunity your competition is probably not leveraging is conversion rate optimization.
3. Making paid ads work is too hard unless you optimize for lifetime value. Add upsells and
4. One of the best upsells is typically offering speed (faster results) or automation (help people achieve the result with less work).
5. Personalization helps boost conversions, but adding too much personalization creates a lot of work and doesn't help that much more with conversions.
6. Running sales and promotions is much more effective if it includes a countdown clock on your website and in your emails.
7. Spend more time updating content than creating it... it's why Wikipedia ranks so well (no one wants to read old content).
8. Free tools generate more traffic than free content.
9. Text-based emails work better than fancy designs. The main reason is the increased deliverability outweighs the conversion drop.
10. Marketing in a niche is expensive as your potential customers are still targeted by large corporations selling generic goods like toothpaste. Go after large markets, not niches.
11. SEO isn't better than paid ads. Paid ads aren't better than social media. Social media isn't better than email... all channels are great. Leverage them for what they are.
From https://x.com/neilpatel/status/1792414664019878243?utm_source=gapis.money
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